Before we (Zack and Joel) opened our first retail supplement store in 2004, we already had a passion for fitness & supplements and loved helping people in any aspect we could.  Being part of someone else’s life journey is the most rewarding part for us.  That obviously includes the fitness part but it also includes SO much more!  Work, kids, family, goals, aspirations, good times, hard times, etc.  That is where real relationships & friendships are born and fostered.  That was and still is our key to growth…1 relationship at a time.


So fast forward 17 years to 2021, with retail locations (many more coming soon) and our own brand NG Nutra.  We have given A LOT of money to various after school programs, anti-sex trafficking organizations, humane societies, local sport teams, kids who need school lunches and the list goes on over the past 17 years.


So why haven’t we ever mentioned it or told very many people until now?  Being from small towns in Iowa (LeMars & Sioux Center), we had been taught to “give with your right hand so your left hand does not know what you are doing.”  We were taught to give from the heart and not for accolades.


We still truly believe this…BUT the problem we have found out…we can not do this by ourselves and to achieve these huge goals.  We need more help to make a bigger impact for the Next Generation.


So that is why we continue to give to these great organizations.  To build an authentic community with a common goal of building up the Next Generation.  To leave a better tomorrow for the positive things we do today.


The organizations that we give to each have a personal meaning to us.